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These are my favorite commercials, ever. Not only do they hi-light technology and its influences on our culture and America, it shows how music can enhance film. Watch any of these videos, then simply hit the "mute" button on your computer. Notice the difference? The plot line immediately suffers crucial developments due to the lack of music. Music expresses the emotion that the creators wish to invoke, and writing music to fit specific times and moods makes it easier to understand the point of the commercial. They're all fantastic commercials both in production and direction, and it show off how technology has clung onto our lives. The only sad moment is the end when you find out a private company funded the commercial, much like the Dr Pepper commercials which reveal personal flaws and experiences but ends with a crowd drinking up a soft drink. I pose the question to non musicians: How effective would film be without music? Would Titanic be the number 1 movie of all time? Would John Williams be a household name? Would Steven Spielberg?